MX Select is a new fitness brand that is revolutionising strength training across the world. It’s first product, the MX55s are a new alternative in the adjustable dumbbell market and required a competitive marketing strategy that would create market awareness and a strong brand profile. MX Select approached Skye Gilligan Consulting in late 2015 to manage marketing and brand management worldwide.

Skye Gilligan Consulting’s Perth based brand development and marketing consultants created a comprehensive go to market strategy, including design of product packaging and labelling, website design and development, copywriting and design of point of sales materials including owner’s manual, distributor campaigns and consumer brochures.

Working closely with the product founders and engineers, our marketing team in Perth has been responsible for supporting the development of inaugural sales channels worldwide and continue to support MX55s new fitness brand communications globally.

Launching MX Select’s website in early 2016, our efforts are now focused on supporting resellers in North America, Europe, Asia and Australia to build sales momentum. We love this brand, it’s super exciting and compelling people who like lifting to purchase a set of MX55s for their home gym.