Everyday someone in Australia suffers a spinal cord injury. The Paraplegic Benefit Fund Australia (PBF Australia) was established to create greater awareness of these risks, with the aim of reducing the impact and incidence of spinal cord injury.

Skye Gilligan Consulting was engaged by PBF Australia to review current online performance and establish a digital strategy that aligned with current growth objectives and membership targets.

 

First priority was to develop new corporate messaging that would leverage market research findings and affordable membership options.

In August 2015, a new responsive website was launched with full brand integration and online sign up functionality. We are continuing to support PBF Australia’s developing partner strategy, through e-campaigns and social media strategy.

PBF Australia is developing a growing national profile with an active PR campaign promoting peer support initiatives and injury prevention programs.